Entrepreneur, over 20 years of experience in sales management. Worked for leading firms in the local and international markets. Eldad’s approach to life is a positive mental attitude and continues to strive for excellence in everything he does. He believes in overcoming limitations and breaking down barriers in order to succeed. Eldad maximizes his own potential by working from a point of strength, integrity, passion, and absolute dedication. With that clear goal in mind, Eldad spent 10 years in Atlanta, USA, and another 4 years in London before returning home to Rishon LeZion, Israel, where he and Osnat are raising their family of 4 boys. Eldad enjoys sport and works out on a daily basis. He eats healthily and loves nothing more than spending time with his family and friends, outdoors, hiking, or relaxing on the beach.

Entrepreneur, South African born, Bonita spent her entire career in international and local private banking. She comes from a family of staunch Zionists and her love of Israel was instilled into her at an early age. She developed a passion for writing when studying Journalism at Rhodes University in South Africa. After making Aliyah at the end of 1988, she joined the banking world, where she specialized in regulatory procedures, each country according to its own guidelines. She also worked with foreign investors and it is there that she built her vast experience in investing, financing, business management, and building positive client relationships. Bonita is a “people’s person” and she believes she can comprehensively help encourage, motivate and empower other people. Bonita is the mother of 3 children whom she completely adores and claims that they are her inspiration. She lives her dream by living close to the beach in Netanya where she makes sure to do her daily sport.